"The shine after using them is like freshly cleaned glass," Walker adds. Thanks to the brand's MicroLight technology, it coats each hair with reflective, illuminating micro-particles. We like that this cream hair dye comes in 36 shades, ranging from mahogany brown to medium ash to pearly blonde. "These colors are gentle on the hair and very versatile, depending on what result you're looking for." "My first choice for tints (permanent hair color) is Wella Illumina," says Walker. If you're not a pro but just like to know exactly what's being applied to your head, you can ask your stylist about a specific brand of treatment. We also tried several ourselves to see if they stood up to reviews. We evaluated each based on type ( permanent versus demi-permanent versus semi-permanent), shade range, ingredients, and insight from professional colorists. For the most part, these are reserved for color specialists to consider using on their clients. That said, if you know what you're doing, or have professional guidance, we've got a dozen standout options for you. "Pro hair color works on a level and tone system that only a professional knows how to formulate properly," he explains. While salon-grade formulations are generally better quality than the over-the-counter variety, high-profile colorist Matt Rez warns against buying them if you're not a trained specialist. "Depending on what kind of work I'm doing, I change up what I'm using," he tells Byrdie. Celebrity colorist Reece Walker says he uses a medley of professional hair color brands. In any case, if you want the best results, it's worth exploring higher-end formulas. Maybe you're a DIY dye veteran, a salon devotee, a professional stylist, or totally new to the world of hair coloring.
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